Brand Fit Music

In-store Radio

The world’s number one passion is music. It’s hard to deny the universal love of music – it has the power to influence people’s emotions and moods, and can determine whether a person will stay or leave.

The team at Direct Radio will work with you to choose brand fit music that will send the right message: that you want your customers to feel positive and confident in their shopping choices and to live in the moment and be happy to make unplanned purchases.

It will give your brand and store a proven platform to drive awareness and more importantly, drive sales.

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Influence Through Sound

Set the mood and atmosphere unique to your business, provide your customer a direct relationship through sound as they shop and make purchases.


Brand Fit Music Impact

Marc Gobe, author of “Emotional Branding” believes the sense of hearing can and should be used to create brand loyalty and that music has an important part to play – in setting up this full experience.

An international study showed that businesses with music that fits their brand identity are 96% more likely to be remembered than those with ill-fitting music or no music at all. *

The survey also revealed that appreciated music makes almost 4 out of 10 customers stay longer in a store. Further, 31% of all people return, 21% recommend the business to others and 14% also say they buy more. In other words, music is very important to business.

Dr Adrian C. North, Dr David J. Hargreaves, independent survey at Leicester University

Radio Marketing

One of the greatest things about radio marketing or radio advertising is that there are options available for every budget – suitable towards any business size ranging from large retail outlets to sole traders. 

By conducting a long-running “branding” or in-store promotional campaign via direct in-store radio marketing, businesses have observed an impactful success in driving sales.

Brand fit music combined with any radio advertising or branding message becomes unforgettable, as humans are hardwired to respond to and remember music.

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Music Genres

Direct Radio can help assist you in choosing the most appropriate and relatable music genre to best your brand. We also ensure all the right licensing and fees are covered.

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Current Pop

In the 2000s, dance music, rap, and indie bands now dominate the airwaves. The current genre is commonly referred to as “emo.”

This genre got its name because the music characteristic of this genre is emotional due to the heartfelt lyrics and melancholy melodies.

Bands and artists include Maroon 5, Drake and Ariana Grande.



In the 1970s, disco and hard rock made up the music scene.

During the Eighties, the Music Television (MTV) cable network was launched and had a huge impact on popular culture at the time, turning musicians into pop stars.

Grunge, hip-hop, and manufactured pop music were popular during the 1990s.

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Old School

Rock n’ Roll music emerged in the 1950s and teenage culture developed with Elvis Presley and other rock stars providing inspiration.

The Sixties featured psychedelic rock, folk music, R&B, and the British Invasion with the Beatles and Rolling Stones getting all the attention.

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Chill or Downtempo is a genre of electronic music similar to ambient music, but with a greater emphasis on beats and a less “earthy” sound than trip hop.

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The Thirties saw the popularity of Big Band and Swing music provide an upbeat contrast to the Great Depression which continued into the 1940s and 50s during and after World War.