Brand Fit Music
In-store Radio
The world's number one passion is music. It's hard to deny the universal love of music – it has the power to influence people's emotions and moods, and can determine whether a person will stay or leave.
The team at Direct Radio will work with you to choose brand fit music that will send the right message: that you want your customers to feel positive and confident in their shopping choices and to live in the moment and be happy to make unplanned purchases.
It will give your brand and store a proven platform to drive awareness and more importantly, drive sales.
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Influence Through Sound
Set the mood and atmosphere unique to your business, provide your customer a direct relationship through sound as they shop and make purchases.
Brand Fit Music Impact
Marc Gobe, author of "Emotional Branding" believes the sense of hearing can and should be used to create brand loyalty and that music has an important part to play – in setting up this full experience.
An international study showed that businesses with music that fits their brand identity are 96% more likely to be remembered than those with ill-fitting music or no music at all.
The survey also revealed that appreciated music makes almost 4 out of 10 customers stay longer in a store. Further, 31% of all people return, 21% recommend the business to others and 14% also say they buy more. In other words, music is very important to business.
Dr Adrian C. North, Dr David J. Hargreaves, independent survey at Leicester University
People do not buy goods and services. They buy relations, stories, and magic.Seth Godin
Radio Marketing
One of the greatest things about radio marketing or radio advertising is that there are options available for every budget – suitable towards any business size ranging from large retail outlets to sole traders.
By conducting a long-running "branding" or in-store promotional campaign via direct in-store radio marketing, businesses have observed an impactful success in driving sales.
Brand fit music combined with any radio advertising or branding message becomes unforgettable, as humans are hardwired to respond to and remember music.
Music Genres
Direct Radio can help assist you in choosing the most appropriate and relatable music genre to best your brand. We also ensure all the right licensing and fees are covered.
Current Pop
In the 2000s, dance music, rap, and indie bands now dominate the airwaves. Bands and artists include Maroon 5, Drake and Ariana Grande.
Retro
In the 1970s, disco and hard rock made up the music scene. Grunge, hip-hop, and manufactured pop music were popular during the 1990s.
Old School
Rock n' Roll music emerged in the 1950s. The Sixties featured psychedelic rock, folk music, R&B, and the British Invasion.
Chill
Chill or Downtempo is a genre of electronic music similar to ambient music, but with a greater emphasis on beats.
Crooner
The Thirties saw the popularity of Big Band and Swing music provide an upbeat contrast to the Great Depression.
